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BRAND STORY

Shokubutsu Monogatari is a Japanese word that means plant story. It marks the founding spirit of Lion Japan in pursuit of mildness & high quality body wash product that is made of plant ingredients. Lion Japan first launched the Shokubutsu Monogatari line of beauty soaps in year 1992. In year 1998, Shokubutsu was launched in Malaysia as the 1st Japan formulated body wash that is made of 100% cleansing ingredients from plants. Shokubutsu aims to give the most satisfying shower experience that includes luxurious foam volume, easy rinsing and refreshing after shower feel. Shokubutsu Fresh Rice is synonymous to Japanese woman in caring for their skin to maintain an admirable natural beauty. Inspired by traditional Japanese women beauty, it contains the magical power of Nuka Oil (Rice Bran Oil) as a naturally rich source of anti-oxidant to help revive skin’s natural radiance for beautiful skin. · 100% Cleansing Ingredients from Plants that provide mild and gentleness on skin. · 100% Plant Anti-Oxidant from Nuka Oil (Rice Bran Oil that is naturally rich in Oryzanol and Vitamin E) to help neutralise free radicals. · 100% Plant Nourishment from Plant Extract to enhance skin beauty. · Superior lather with easy foaming, easy rinsing and non-sticky after shower feel. · Long lasting natural infused fragrance. Shokubutsu Mochi Hada Introducing Shokubutsu Mochi Hada Face and Body Shower Series – a revolutionary new product made to simplify cleansing and moisturising routine for both your face and body in just one step in the shower! Designed with Japanese Moisture-Lock Technology that locks in moisture, effectively keeping your skin hydrated. The result? Radiant, smooth and supple skin that is “mochi soft” to the touch. Shokubutsu Mochi Hada harnesses the benefits of 3 treasured Japanese beauty ingredients; Ultra-Hydrating Tsubaki Oil, Anti-Oxidant Rice Bran Oil and Moisture-Locking Rice Ferment Extract.