COLGATE OPTIC WHITE PURPLE, THE BEAUTY HACK THAT LETS YOU SHINE IN AN INSTANT!
Say Hello to Purple, so that you can bid farewell to yellow and SHINE.
Inspired by the Colour Theory Wheel, where Purple and Yellow sit on opposite ends, their unique interaction results in a neutral white shade. Our innovative Optic White Purple Toothpaste harnesses this concept to bring you a revolutionary oral beauty experience.
With Purple Brighteners in every tube, it can instantly colour-correct yellow tones^. Coupled with Micro-Polishing Crystals**, it ensures a lasting and radiant whitening effect. Fret not, the formula is also enamel safe# and safe for everyday use. This isn't any ordinary Purple Toothpaste, it's a 3-in-1 solution in one tube—Shine, Bright, White.
Make Colgate Optic White Purple Toothpaste an essential part of your daily beauty regimen for a quick beauty hack. Experience the transformation on the very first brush. Now it's your time to shine in an instant.
^For temporary efficacy
**High cleaning silica
#When used as directed






How to Use
Use it twice a day for the most confident smile. Brush teeth thoroughly, preferably after each meal or at least two times a day, 2 minutes each time. Spit out. Do not swallow.
Ingredients
Water, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavor, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Xanthan Gum, Sodium Saccharin, Sodium Fluoride, CI 77891, CI 17200, CI 42090
Warnings
Children 2 to 6 years old: Use a pea-sized amount for supervised brushing to minimize swallowing. Use by children under 2 years should be upon the advice of a physician or dentist. In case of intake of fluoride from other sources, consult dentist or doctor. Store at room temperature.
Width
15
Height
3.5
Depth
2.8















