Waken to our wonderful world of beautifully sustainable mouthcare. We started in 2019 in England (UK) and we are on a mission to introduce the whole world to mouthcare that is gentle, effective and uses eco-friendly materials. Waken is here to take care of your lovely smile through breath freshening recipes with natural ingredients whilst caring more for our precious planet. Importantly, (perhaps critical to some) we want to create a world where mouthcare products are a thing of beauty, products we would be proud to showcase in our bathrooms.