Since its launch in March 2006 in Japan, Tsubaki pioneered a new category of luxury hair care products centered upon on salon-quality hair care with zero waiting time, achievable right at home. The brand endeavours to help every woman realize their hairs' full potential to be healthy, shiny, and beautiful.

With its trademark of 'Tsubaki' meaning Camellia, this brand targets dull and damaged hair with its 1st Ionic Repair Function for intensive damage repair, all new Damage Sensor Function, and signature protein-lipid-rich Golden Repair Ingredients.