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BRAND STORY
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TRESemmé understands how great hair gives you the confidence to walk taller every day. Delivering that feeling has driven TRESemmé since Edna L. Emmé founded the brand in 1948. She embodied this confidence; the perfect role model for inspiring modern women today. Intelligent and beautiful, Edna was a rule breaker and entrepreneur, a powerful package who was admired for her beauty but remembered for her intelligence and tenacity.