Once upon a time in the magical world of Sanrio, where friendship, kindness, and happiness bloom, a new chapter in beauty began—Sanrio Cosmetic. Born from the heart of a brand that has brought joy to millions for over 60 years, Sanrio Cosmetic was created to help people express their unique charm, inside and out.

Inspired by the punk & mischievous Kuromi, timeless cuteness of Hello Kitty, and the carefree spirit of Cinnamoroll, Sanrio Cosmetic blends whimsical design with high-quality skincare and makeup. Each product is more than just a beauty item—it’s a little companion on your journey to self-care and self-love.

From personal gromming to playful lip tints and eyeliner that brighten your day, every formula is designed with sensitivity and sustainability in mind. With cute packaging that makes you smile and ingredients that your skin will thank you for, Sanrio Cosmetic is here to bring a little sparkle to your daily routine.

Because beauty isn't just about how you look—it's about how you feel. And at Sanrio Cosmetic, we believe that feeling should always be joyful, kind, and unapologetically you.