Suu Balm was specially formulated for people with dry, itchy, sensitive skin by Dr Tey Hong Liang, who runs the Itch Clinic at the National Skin Centre in Singapore. Recognising that existing moisturisers and creams were not doing enough to stop itch fast and effectively moisturising the skin, therefore he decided to create a solution - the Suu Balm Rapid Itch Relief Moisturiser that relieves dry, itchy & sensitive skin in just 5 minutes!

 Dr Tey combined the natural itch relieving and cooling power of menthol with a rich ceramide-based moisturiser, which restores the natural skin’s barrier while breaking the itch-scratch cycle. With Good Pharma Dermatology founded by Dr John O’Shea & Jason Humphries, Suu Balm was made available globally in 2015 and is now available in Adult, Kids, Facial & Scalp range to soothe everyone’s sensitive skin needs from head-to-toe.

Up till 2020, Suu Balm has over 1 million products sold globally and continues to strive only for the most gentle & premium ingredients to be used in their products and prioritise meeting the unmet needs of their consumers over profit.