"Good skin starts with clean skin", a beauty regime that SENKA truly believes in. The No.1 Face Wash in Japan for 11 consecutive years, SENKA offers a line-up of reliable products from facial wash, makeup remover, skincare, body wash, and sunscreen that clear up skin concerns and deliver fresh and translucent bare skin. Being an expert in brightening up both skin and mind, SENKA helps women go a step further and begin their day with skin that looks and feels clean, even if they have little time to invest in their skincare regimen. Through extensive research and testing using Shiseido’s Skincare Science Technology, SENKA continuously strives to develop safe, environment friendly and allergy-free products to satisfy our consumers with premium quality yet highly affordable skincare products. SENKA cleansing and skincare range always stays true to its Japanese heritage and driven with being product focus.