In 1972, Rilastil arose as a synonym to skin elasticity, a refined aspect which have not been very much considered until then. For the first time knowledge and methods of pharmaceutical industry were applied to cure skin and beauty. The desire to study, investigate and experiment all the solutions which could improve overall skin health and appearance led to the formulation of the main target; elasticity. The successful name Ri-lastil/Ri-elasticity were the key ingredients for success. Rilastil is currently the #1 dermatological skincare brand in Italy, and the top skincare brand in all of Europe.