In 2017, during a visit to the convenience store, we were shocked by the fact that local convenience stores are still selling the same old boring condoms without much innovation over the past 10 years. We think to ourselves: Why are we, Malaysia, the global leader in production of high-quality natural rubber, has not used that advantage on ourselves to innovate on the stagnant condom industry? Inspired, we worked tirelessly for 18 months with the world's best condom manufacturers to create P'sang, the ultimate condom that caters to the modern Malaysian lifestyle and preferences. Let there be pleasure, and in March 2019, there was P’sang!