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NIVEA MEN, The World's No. 1 Men's Care Brand, is the first skin care brand to be engineered specially for men. The science behind NIVEA MEN's targeted skincare products evolved from extensive research and development at Beiersdorf AG’s Skin Research Center in Hamburg. NIVEA MEN understand the specifics of men's skin by offering a range of technologically advanced skincare with effective nature-inspired and skin friendly ingredients to help men look and feel their very best. NIVEA MEN has always been exploring new beauty and grooming territories. For years we’ve really pushed the envelope for new and revolutionary products. Just like the men we appeal to, we’re adventurers who always try to cover new ground. Understanding men’s needs and desires has helped us to stay on the pulse of popular culture and that’s how we continue to provide innovative products men really enjoy. NIVEA MEN have been a true partner and trusted wingman accompanying men on their journey since 1922 and will continue to do so now and into the future. NIVEA MEN. IT STARTS WITH YOU.