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BRAND STORY
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Discover the luminous world of LUX, born from the Latin essence of "light" and the illuminance unit. Embraced as a coveted beauty secret by Hollywood and Japanese stars since 1989, LUX stands as a trailblazer, introducing innovative and functional beauty hair care products in Japan. Our mission is to illuminate women, empowering them to radiate brilliance from within and captivate the world with their inner and outer shine.