For more than 125 years, JOHNSON’S® has won the hearts of millions of mums for giving the best care for their babies, because our mission has always been to create the gentlest baby care products in the world. JOHNSON’S® carefully considered every single ingredient in the range, rejecting over 400 ingredients during the reformulation. Ingredients portfolio have been reduced by over 50%, with naturally-derived oils like coconut and cottonseed replacing ingredients like mineral oil. The new range has 0%* parabens, phthalates, sulfates and dyes** – less than 2% of cosmetic ingredients globally meets these standards of gentleness. Choose Gentle with Johnson’s!