Ishizawa Lab was founded in 1989 in Omotesando, Tokyo. Noticing a pore issue amongst young Japanese girls, Keana Nadeshiko was born in 2007 to combat pores. Within a year, Keana Nadeshiko became the popular choice of Japanese girls and started globalizing due to demand. First stop was the USA in 2008 and now have finally arrived officially in Malaysia. The brand boasts unique, affordable and reliable skin care products formulated with rice bran extracts to cleanse and minimize pores. Bestsellers include it’s Rice Mask, Baking Soda Scrub Wash and Baking Soda Face Foam.