“FINO” means “fine” in Spanish. It comes with the wish to be a “fine” product for consumers.

FINO was born as the haircare series containing serum ingredients, utilizing skincare technology, and based on the brand concept, “look at the hair in the same way as the skin and treat the hair with the same quality care as the skin".
FINO delivers beautifulness beyond the level you were born with, in categories that you need to give up ideal beautifulness because of the DNA you were born with, through “Reborn Experiences” brought by an approach based on skincare science that even changes forms and texture backed up by cell research.