Rising to fame in 2001 after the Japanese brand’s successful single-mascara launch, Dejavu Mascara has managed to captivate the hearts of many, in Japan and internationally, and continued to stand strong in the beauty industry throughout these years. During a time when oil-based mascara held a major part of the mascara market, they were thought to be only source for styles of eyelashes that women desired. Nevertheless, most oil-based mascara were prone to smudges and flakes and waterproof-formulated mascaras were a chore to remove. Inspired by millions of women and the desire to keep things natural and safe, Dejavu launched Dejavu Fiberwig Mascara in 2001. The one-and-only-product revolutionized the cosmetic industry, especially with its unique film-type technology that washes off with just warm water. This breakthrough film-type technology took the market by storm and quickly, word spread from Japan to the world. Since then, Dejavu Mascara has continued to innovate, develop and improve a series of award-winning mascaras and started to include eyeliners into their product range, incorporating the film-type technology into each product for an individualized formula. The brand has been expanding internationally ever since and is now sold across the globe to provide women across the world with affordable products that use scientifically-advanced formulas for effortless beauty.