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BRAND STORY
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The David Beckham fragrances brand is derived from David  Beckham the person. As a man, David Beckham keeps setting new standards by doing what is right by him, not what  is expected of him.

 

He is authentic, driven, curious and intuitive.

 

As a brand, David Beckham fragrances encourages men to  believe in themselves and make choices that are right for them. Our values are an extension of David Beckham’s personal values.

 

We are straight-talking, self-assured, curious and refined.