Clinelle is derived from two words: clinical and elle, meaning light. The name sums up the brand's vision to deliver professional-quality skincare, made with the finest clinically-tested ingredients that promised optimal and radiant skin health. 

Since 2004, the brand has been committed to develop products without the 1600 known harmful ingredients that may cause skin irritation, premature aging and deterioration of skin health. Having said that, all Clinelle products are dermatologically tested for its tolerance and also formulated with ‘7 secrets to happy skin’ which excludes 7 potential harmful ingredients: No artificial colouring, No artificial fragrances, No lanolin, No mineral oil, No SD-alcohol, No comedogenic ingredients and No paraben. Essentially, it is the brand promise to formulate and manufacture products using the latest technology from reputable manufacturing facilities abroad such as USA, France, Korea and Switzerland.

Besides the above mentioned, Clinelle R&D team also ensures that all products deliver proven efficacies and prominent results via RX3 Actions, ie. Repair, Refine and Reshield to achieve the desired-long term results.

Clinelle believes true beauty comes from a happy face, and healthy skin. The brand continues to embark in innovative marketing campaigns to educate consumers the importance of quality skincare.

Having the trust in our brand, Ms Ella Chen 陳嘉樺, one of the members from famous Taiwanese girl pop group S.H.E, has become the brand ambassador since 2014, reinforcing the brand philosophy of “Happy Skin, Happy Face” that matches well with her down-to-earth, energetic and jovial personality. 

Moving towards 2016, Clinelle has also appointed Shima Anuar, a young and uprising Malaysian artiste as the second spokesperson. Her sparkling personality, unprecedented talent and her commitment to career exemplify the modern-day women. Shima has consistently stayed connected with consumers and sharing her personal experience after using every Clinelle product. A true Clinelle fan indeed!

Currently, Clinelle is proud to have the products distributed in Malaysia and also in Singapore, Thailand, Indonesia and Hong Kong, up to a total of more than 2,000 retail stores regionally. The brand has never stopped to develop new and innovative products from the day of its inception till now, offering a wide selection of skincare and even body care range. This makes Clinelle a reputable and trusted brand in the market, differentiating itself from other close competitors.