The ‘Gyuhap Chongseo’ which is referred to as the  encyclopedia of the Joseon Dynasty, was written by  Yi Bingheogak, a female scholar who was born into  a prestigious family in 1809(9th year of King Sunjo).

In addition to various methods of housekeeping, the  methods of shaping eyebrows, cleansing for smooth  skin and caring for beautiful hair were recorded in this  200-year-old book.

People of the Joseon Dynasty regarded flashy adornment to be obscene and low class.  As a result, women from noble families put on makeup with minimal colors and  focused more on creating clean and clear skin rather than applying makeup and adorning themselves.

Beauty of Joseon is a brand that has reinterpreted the unchanging beauty and the  traditional Korean skincare methods from nature within a modern way.

Based on the ‘Gyuhap Chongseo’ which includes the wisdom of life in Joseon period, we made the products with the combined Hanbang(traditional Korean herbal medicine)  and effective trending ingredients together for healthier and brighter skin.