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BRAND STORY
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BIC began simply – with a vision and a pen. Our goal was to create a product to answer a fundamental consumer need: a smooth, effortless writing tool. But what resulted was so much more and today we are one of the leading Brands in stationery, lighters and shavers. Our vision is to bring simplicity and joy to everyday life by creating high quality, safe, essential products that are affordable for everyone, everywhere in the world.