Since its launch in 2000, ALLIE has evolved as a sunscreen brand in Japan that enhances beauty while continuously updating functionality to protect skin against harmful UV rays. WIth super waterproof & friction-proof formula that provides lasting protection, ALLIE also maintains your skin beauty with moisturizing ingredients & non-sticky texture, so you can look & feel beautiful while staying protected.

Aligning current beauty needs & environment impacts, ALLIE offers a new kind of beauty in 2022: “Sustaining your beauty and the world’s”, with beach-friendly ingredients to protect the ocean & environmentally-friendly packaging.

Think Sustainability, Be Beautiful.