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BRAND STORY
Axe. Daily Fragrance For Men. Spray on attraction. Smell good, so you’re ready when opportunity comes your way. Made by the World’s Best Perfumers, spraying on Axe is all about creating that opportunity. When you smell good, the world takes notice. You’re a little more confident, the world opens up and you, open up the world. There is a world of attraction, fantastical possibilities that is just one move away, so, spray on Axe and make your move. Because you never know what opportunities are out there. It’s no wonder Axe is the #1 Fragrance Body Spray in the world. Axe. Daily Fragrance For Men.