BADLAB : The all-new personal care range for the unconventional man. Man-gineered for the man who's all walk and little talk.
Gentlemen, enough is enough. Enough of brands masquerading as a man's brand. Enough of the estrogen invasion of our showers. Enough of softer, smoother, more manageable this and that. Enough of smelling like summer breeze or lavender grandma or ylang-ylang yuck. It's TIME TO RECLAIM the bathroom!