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BRAND STORY
Playboy Enterprises, Inc. is an American privately held global media and lifestyle company headquartered in Beverly Hills, California. It was founded by the late Hugh Hefner to initially manage the Playboy magazine empire.
 
Founded in 2009, Playboy Fragrances are designed for the generation that never stops playing. Our Playboy Fragrances world is just as sexy as always and also empowers today’s youth by recognising and encouraging their personality and creativity. When you spray yourself with Playboy Fragrances, not only do you smell amazing, it gives you the confidence you need to connect with your inner playfulness, to break boundaries, and to keep dreaming.
 
The Playboy rabbit logo is one of the most widely recognized and popular brands in the world.