Founded in Shanghai in 2017, Judydoll is a girl's makeup brand that sets color trends and perfectly blends personal style with every day basics. In 2018, Judydoll open edits flagship store on Tmall, and its star products: monochrome eyeshadows and blushes, were the NO.1 selling products on the internet within a year. In 2019, Judydoll were invited by Shanghai Fashion Week to setup a pop-up store, and invited Judydoll girls to experience the products. In 2020, Judydoll opened its first offline store at Lakeside in 77 in Hangzhou.