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Brand Story

The first to offer the latest trends in cosmetics! Like the city, Maybelline New York is vibrant, bold, alive and on-trend. Combining technologically advanced formulas with the latest trends, consumers look to Maybelline New York for what's hot, what's new in the world of cosmetics. It is hip and cool, edgy and fashionable. Maybelline New York offers innovative, accessible and effortless cosmetics for every woman who wants to stand out.

 

MAYBELLINE NEW YORK IS:

-  Fashion forward. The first to spot trends in cosmetics

-  Currently the official make-up sponsor of Mercedes-Benz Fashion Week in New York and 9 other fashion weeks worldwide.

-  Fun and bold. Users are willing to try and experiment with make-up and new trends.

-  Offers dramatic effects yet is kind to the skin.

-  Aims to be No. 1 for all product category and leader of the market

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