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Brand Story

SimplySiti, founded by Malaysia’s pop sweetheart Dato Siti Nurhaliza Tarudin, is fast becoming a popular cosmetic, skincare and fragrance brand in the local beauty industry. Conceptualised with an understanding of the modern day challenges of women, SimplySiti was launched in March 2010 to provide simple and wholesome beauty solutions, making it accessible for all.


Now 3 years on, SimplySiti continues to provide the consumers beauty solutions by giving attention to the local needs, from meticulous research and development, appealing design and packaging, to careful selection of ingredients for maximum benefits. Every single detail in the product offering is subjected to rigorous and stringent standards of quality. With various ranges of skincare, cosmetics and fragrance that protect, nourish and promote complete beauty all in one, SimplySiti products truly cater to the Malaysian women’s beauty needs.


Today, SimplySiti’s products are available nationwide offering more than 150 high quality products from her range. Among the brand’s hero products are the Simply Perfect Two Way Cake which contains natural silicon powder with SPF 30, and provides long lasting perfect coverage. The Dermagic Beauty Moisturizer is also steadfast in becoming user’s favorite because of its ability to de-stress the skin, uplifts mood to unveil a more youthful and fairer skin.


Our tagline ‘Simply Beautiful’, SimplySiti philosophy is truly about beauty solutions that simply bring out the best in you.

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