Shop By Range

Brand Story

NIVEA skincare - Today, Tomorrow, for life.


Our skin lets us feel the breeze of the wind, the warmth of the sun and the touch of the people we love. Our skin tells others how we feel. We blush when we are paid a compliment. We get goose bumps when we are frightened. And our skin is never more radiant than when we are happy. NIVEA understands skin like no one else. That’s why we create products that cleanse, nourish and protect your skin, while giving it exactly what it needs – gentle yet effective care that keeps your skin smooth, supple and radiantly beautiful. No matter what you do, or where you live, we’re here to help you enjoy better skincare for life. Whether you’re male or female. Young or old. Fair or dark. Oily or dry. Sensitive or normal. Or anything in between. We care for all your skin. For life.


People all over the world love NIVEA – it’s a brand that they associate with healthy, well-cared for skin and values such as trust and a sense of security. This brand affinity has evolved over 100 years. It is based on customer connectivity, innovative strength and continuity. Over this time, it has grown from one single product, the skin cream in the blue tin, into a big brand family.

Read More