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Brand Story

KATE TOKYO, Japan’s No. 1 makeup brand in sales quantity, was born in 1997 as KATE. Ever since its debut it has embodied the cool makeup style of Tokyo, one of the global fashion and beauty capitals, where innovative and glamorous styles are created day by day. KATE provides makeup techniques to create large enticing eyes, ultimate shine, and fine gradations of shades…

KATE has continued to grasp the trends and create unique products with the brand motto, “No more rules”.

 
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