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Brand Story

Gentle power is better for our world. You have a relationship with your skin. You want it to be nurtured, but not smothered. You want it to be clean, but not stripped bare. You need a gentle power to care for it : the gentle power of Cetaphil.

 

For more than 60 years, Cetaphil has created products that recognize the effectiveness of gentle power. It is a philosophy that stretches beyond the cleansers and moisturizers we make to encompass the beliefs that drive our organization. We believe that collaboration, connection (gentle power) are more effective than command and control. In this more transparent, ever globalizing world, men and women with gentle power can achieve amazing results.

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