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Brand Story

The key behind the efficacy of all Pantene products lies in Pro-Vitamin B5, otherwise known as Panthenol, which has been found to remarkably improve hair health, strength and elasticity. Studies have revealed that Pro-Vitamins penetrate deep into the cortex of each hair strand. The two ingredients that make-up Pantene’s Pro-Vitamin complex - Panthenol and Panthenyl Ethyl Ether - are carefully coupled in the formulation to restore health and shine from within.


Pantene’s Pro-V collections now have various formulations, each tailored and optimized to address specific hair needs. The result is nourished, beautiful, shiny hair.


Because only with health can beauty last.

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